DEFINING A SIGNATURE EXPERIENCE
Life Time’s Signature Group Training programs were reimagined as boutique classes — GTX, Alpha, and Ultra Fit — each with a distinct personality to drive Signature Membership upgrades.
GTX
With GTX, the goal was to create a personality that is both approachable and aspirational, appealing to all levels of fitness.
ALPHA
For Alpha, the goal was to craft a high-performance personality that resonates with serious lifters and Olympic-style athletes.
ULTRA FIT
Ultra Fit’s personality was designed to appeal to elite athletes seeking the most challenging training within the Signature Training suite.
